Mid-Range Smartphones: The Sweet Spot for Value

Mid range smartphones – Mid-range smartphones have become the sweet spot for many consumers, offering a balance of performance, features, and affordability. They bridge the gap between budget-friendly options and premium flagships, providing a compelling alternative for those who want a powerful device without breaking the bank.

This segment of the smartphone market has witnessed significant growth in recent years, fueled by advancements in technology and the increasing demand for feature-rich devices at accessible price points. Mid-range smartphones are no longer just basic devices; they offer impressive camera capabilities, powerful processors, and sleek designs that rival their flagship counterparts.

Defining the Mid-Range Smartphone Market: Mid Range Smartphones

The mid-range smartphone market represents a sweet spot in the mobile device landscape, offering a balance between affordability and premium features. These devices cater to a broad audience seeking capable smartphones without breaking the bank.

Price Range

The price range of mid-range smartphones typically falls between $300 and $600. This price bracket allows manufacturers to incorporate advanced features and technologies that are not available in budget devices, while still remaining accessible to a large segment of consumers.

Key Features and Functionalities

Mid-range smartphones stand out from budget devices by offering a more robust set of features and functionalities, including:

• Improved processors: Mid-range devices often feature more powerful processors, resulting in smoother performance and faster app loading times.
• Larger and higher-resolution displays: Mid-range phones generally offer larger screen sizes and higher resolutions, enhancing the viewing experience for multimedia content and gaming.
• Enhanced cameras: Mid-range devices frequently boast multiple camera lenses, including ultrawide and telephoto options, allowing for more versatile photography.
• Larger storage capacity: Mid-range phones often provide greater storage capacity, enabling users to store more apps, photos, and videos without worrying about running out of space.
• Faster charging technologies: Mid-range devices often incorporate fast charging technologies, allowing for quicker battery replenishment.
• Premium design and build quality: Mid-range smartphones often prioritize design and build quality, using materials like aluminum and glass to enhance aesthetics and durability.

Popular Mid-Range Brands and Models

Several renowned smartphone brands offer popular mid-range models that are highly sought after by consumers. Some notable examples include:

• Google Pixel 6a: This device offers a compelling combination of Google’s clean software experience, a powerful processor, and a capable camera system.
• Samsung Galaxy A53 5G: Samsung’s Galaxy A53 5G stands out for its impressive display, long battery life, and a versatile camera setup.
• OnePlus Nord N20 5G: OnePlus continues to deliver value-packed smartphones with the Nord N20 5G, offering a fast processor, a large display, and a competitive price point.
• Xiaomi Redmi Note 11 Pro 5G: Redmi’s Note 11 Pro 5G impresses with its high refresh rate display, powerful processor, and a capable camera system.

Advantages of Mid-Range Smartphones

Mid-range smartphones offer a compelling alternative to budget and flagship models, providing a balanced blend of performance, features, and affordability. They bridge the gap between budget phones, which often lack advanced features, and flagship devices, which can be prohibitively expensive.

Performance and Features

Mid-range phones deliver a smooth and responsive user experience with decent processing power, capable of handling everyday tasks, gaming, and multitasking without significant lag. They typically feature high-quality displays with vibrant colors and sharp resolution, providing an immersive viewing experience. Moreover, mid-range smartphones often include advanced features like fast charging, multiple cameras, and expandable storage, enhancing their overall functionality and user experience.

Value for Money

The primary advantage of mid-range smartphones is their exceptional value for money. They offer a significant upgrade in performance and features compared to budget phones at a much lower price point than flagship devices. For users who prioritize functionality and performance without breaking the bank, mid-range phones are an excellent choice.

Comparison Table

The table below highlights the key differences between budget, mid-range, and flagship smartphones, emphasizing the advantages of mid-range devices:

| Feature | Budget Smartphone | Mid-Range Smartphone | Flagship Smartphone |
|—|—|—|—|
| Price | Low | Moderate | High |
| Processor | Lower-end | Mid-range | High-end |
| RAM | 2-4 GB | 4-8 GB | 8-12 GB or more |
| Storage | 16-64 GB | 64-128 GB | 128-512 GB or more |
| Display | HD or lower resolution | Full HD or higher resolution | QHD or higher resolution |
| Camera | Single or dual camera | Dual or triple camera | Quad or more cameras |
| Features | Basic | Advanced features like fast charging, NFC, expandable storage | Advanced features with higher quality and performance |
| Value for Money | High | Very high | Moderate |

Mid-range smartphones strike a perfect balance between affordability and performance, making them an attractive option for a wide range of users.

Common Features of Mid-Range Smartphones

Mid-range smartphones offer a compelling balance of features and affordability, making them a popular choice for many users. They typically strike a compromise between the top-of-the-line flagship models and the more basic budget options. Here, we’ll delve into the common features found in mid-range smartphones, exploring their typical specifications and performance levels.

Display Size and Resolution

The display is a key aspect of any smartphone, and mid-range devices offer a variety of options. While some may opt for smaller displays for portability, others prioritize larger screens for immersive multimedia experiences. Here’s a breakdown of typical display sizes and resolutions found in the mid-range segment:

* Display Size: Mid-range smartphones usually feature displays ranging from 6.0 to 6.7 inches diagonally. This size provides a comfortable viewing experience for most users.
* Resolution: Mid-range devices often come with Full HD+ (1080 x 2400 pixels) or slightly higher resolutions, delivering crisp and sharp visuals. Some may even offer Quad HD+ (1440 x 3200 pixels) displays, but these are less common in the mid-range category.

Processor and RAM

The processor and RAM are crucial components that determine the overall performance and responsiveness of a smartphone. Mid-range devices typically utilize processors from Qualcomm’s Snapdragon series or MediaTek’s Dimensity series.

* Processor: Mid-range smartphones commonly employ processors like the Snapdragon 600 series or the MediaTek Dimensity 700 series. These processors provide sufficient power for everyday tasks, gaming, and multitasking.
* RAM: Mid-range devices typically offer 4GB to 8GB of RAM, allowing for smooth multitasking and efficient app performance. Some models may even feature 12GB of RAM, enhancing their capabilities for demanding applications.

Storage and Expandability

Storage capacity plays a significant role in a smartphone’s ability to store apps, photos, videos, and other data. Mid-range devices offer a range of storage options, with expandable storage becoming increasingly common.

* Storage Capacity: Mid-range smartphones typically come with 64GB or 128GB of internal storage. This is sufficient for most users, but for those who need more space, expandable storage options are available.
* Expandability: Many mid-range smartphones offer microSD card slots, allowing users to expand their storage capacity by up to 1TB or more.

Camera Capabilities

Cameras are an essential feature of modern smartphones, and mid-range devices offer impressive capabilities for capturing memories and sharing them with the world.

* Main Camera: Mid-range smartphones typically feature dual or triple camera setups, with the main camera often sporting a 48MP or 50MP sensor. This provides excellent image quality in various lighting conditions.
* Ultra-Wide Lens: Many mid-range devices include an ultra-wide lens, expanding the field of view and enabling panoramic shots.
* Macro Lens: Some mid-range smartphones also offer a dedicated macro lens, allowing for close-up shots of small objects with impressive detail.

Battery Life, Mid range smartphones

Battery life is a crucial aspect of any smartphone, and mid-range devices typically offer a good balance of capacity and efficiency.

* Battery Capacity: Mid-range smartphones generally have batteries ranging from 4,000mAh to 5,000mAh. This provides ample power for a full day of use, even with moderate to heavy usage.
* Fast Charging: Many mid-range devices support fast charging technologies, enabling users to quickly replenish their battery levels. Some may even offer wireless charging capabilities.

Table of Typical Mid-Range Smartphone Specifications

Feature	Typical Specification
Display Size	6.0 to 6.7 inches
Display Resolution	Full HD+ (1080 x 2400 pixels) or higher
Processor	Qualcomm Snapdragon 600 series or MediaTek Dimensity 700 series
RAM	4GB to 8GB
Storage Capacity	64GB or 128GB
Expandability	MicroSD card slot (up to 1TB or more)
Main Camera	Dual or triple camera setup, 48MP or 50MP sensor
Battery Capacity	4,000mAh to 5,000mAh

Considerations for Choosing a Mid-Range Smartphone

Navigating the world of smartphones can be overwhelming, especially when trying to find the perfect balance between features and affordability. Mid-range smartphones offer a compelling alternative to high-end models, providing a blend of performance, functionality, and value. However, choosing the right mid-range smartphone requires careful consideration of several factors.

Factors to Consider

Understanding your needs and preferences is crucial for making an informed decision. Several factors influence the choice of a mid-range smartphone.

• Intended Use: What will you primarily use your smartphone for? If you’re a casual user, a phone with basic features might suffice. However, if you’re a gamer, a phone with a powerful processor and a high refresh rate display is essential.
• Budget: Mid-range smartphones come in various price points. It’s essential to determine your budget beforehand and stick to it.
• Desired Features: Consider the features you prioritize. Do you need a good camera, a long-lasting battery, ample storage, or a fast processor? Prioritize the features that are most important to you.
• Brand Reputation: Brand reputation plays a significant role in smartphone selection. Look for brands known for their reliability, software updates, and customer support.

Questions to Ask Yourself

Before making a purchase decision, consider these questions:

• What is my budget?
• What are my primary uses for the phone?
• What features are most important to me?
• What is the screen size and resolution I need?
• How much storage do I require?
• How important is battery life?
• What is the camera quality I need?
• What is the processor speed and RAM I require?
• What brand has a good reputation for quality and support?

Decision-Making Flowchart

The decision-making process for choosing a mid-range smartphone can be visualized as a flowchart:

[Flowchart illustration] [Description of the flowchart]

* Start: Determine your budget and intended use.
* Budget: Choose a budget range for your smartphone.
* Intended Use: Consider your primary uses for the phone.
* Features: Identify the essential features you need.
* Brand Reputation: Research brands known for reliability and support.
* Comparison: Compare different models within your budget and feature requirements.
* Final Decision: Choose the best mid-range smartphone based on your needs and preferences.

Popular Mid-Range Smartphone Brands

The mid-range smartphone market is a competitive landscape filled with numerous brands vying for consumer attention. This segment offers a compelling balance between affordability and features, attracting a wide range of users seeking a reliable and capable device without breaking the bank.

Popular Mid-Range Smartphone Brands

Several brands have carved a niche for themselves in the mid-range smartphone market, consistently delivering quality products at attractive price points. These brands have garnered a loyal following by offering a blend of performance, features, and design that caters to the needs of budget-conscious consumers.

Key Mid-Range Smartphone Brands and Their Strengths

Brand	Strengths	Target Audience
Samsung	Known for its robust build quality, excellent displays, and comprehensive software features. Offers a wide range of models catering to different needs and budgets.	Users seeking a well-rounded smartphone with a premium feel and reliable performance.
Xiaomi	Offers high-performance devices with cutting-edge features at competitive prices. Emphasizes value for money and innovation.	Tech-savvy users seeking the latest features and performance at an affordable price.
OnePlus	Known for its fast charging technology, smooth software experience, and premium design. Focuses on delivering flagship-level performance at a more accessible price point.	Users prioritizing speed, performance, and a seamless user experience.
Google	Offers a pure Android experience with timely software updates and a focus on privacy. Known for its innovative features and excellent camera performance.	Users seeking a clean and uncluttered Android experience with a focus on software updates and security.
Realme	Offers a wide range of stylish and feature-rich smartphones at competitive prices. Focuses on providing value for money and innovative features.	Young and tech-savvy users seeking a stylish and feature-packed smartphone at an affordable price.

Trends in Mid-Range Smartphone Technology

The mid-range smartphone market is constantly evolving, with manufacturers pushing the boundaries of what’s possible at accessible price points. Emerging trends in processor performance, camera capabilities, display technologies, and battery life are transforming the mid-range experience, offering users features previously reserved for flagship devices. These advancements are not only improving the overall user experience but also influencing consumer choices and driving the market towards a future where high-quality technology is more accessible than ever before.

Processor Advancements

The rapid advancement of processors has been a key driver of innovation in the mid-range smartphone market. Mid-range devices are now equipped with powerful processors that can handle demanding tasks like gaming, video editing, and multitasking with ease. These advancements are fueled by the adoption of newer processor architectures, increased core counts, and improved clock speeds. This trend is evident in the widespread adoption of processors like the Qualcomm Snapdragon 700 series and the MediaTek Dimensity 800 series, which offer performance comparable to previous generations of flagship processors.

Camera Innovations

Camera technology is another area where significant advancements have been observed in the mid-range market. Manufacturers are incorporating features previously found only in high-end devices, such as multi-lens systems, larger sensors, and advanced image processing algorithms. This has resulted in mid-range smartphones capable of capturing stunning photos and videos with exceptional clarity, detail, and low-light performance. For example, the introduction of ultra-wide-angle lenses has expanded the creative possibilities for mid-range smartphone photographers, allowing them to capture expansive landscapes and group shots with ease.

Display Technologies

Display technology has also witnessed significant improvements in the mid-range segment. The adoption of high-resolution displays, such as Full HD+ and even 2K, has become increasingly common. Furthermore, the use of advanced display technologies like AMOLED and OLED is now prevalent in mid-range devices, offering vibrant colors, deep blacks, and improved contrast. This trend is driven by consumer demand for a visually immersive experience, which is no longer limited to premium devices. The inclusion of high refresh rate displays, which offer smoother scrolling and more responsive gaming experiences, is also becoming increasingly common in the mid-range segment.

Battery Life Improvements

Battery life has always been a crucial consideration for smartphone users, and the mid-range market has seen substantial advancements in this area. Manufacturers are focusing on optimizing battery capacity and power management to deliver longer battery life. The use of larger battery capacities, coupled with more efficient processors and software optimizations, has resulted in mid-range devices that can last for an entire day, or even longer, on a single charge. Additionally, the adoption of fast charging technologies, such as Quick Charge and Power Delivery, allows users to quickly replenish their device’s battery when needed.

The Future of Mid-Range Smartphones

The mid-range smartphone market is dynamic and constantly evolving, driven by shifting consumer preferences, technological advancements, and intense competition from other device categories. As technology continues to advance, the line between high-end and mid-range devices blurs, making it crucial to understand the potential trends and innovations that will shape the future of this segment.

Potential Trends and Innovations

The mid-range smartphone market is poised for significant growth and innovation in the coming years. Key trends and innovations will influence the evolution of these devices, catering to evolving consumer demands and competitive pressures.

• Enhanced Camera Capabilities: Mid-range smartphones will increasingly feature advanced camera systems, incorporating multiple lenses, improved image processing algorithms, and advanced features like night mode and portrait mode. This will allow users to capture high-quality photos and videos, blurring the line between mid-range and flagship devices.
• Improved Performance and Processing Power: Advancements in chipsets and processors will empower mid-range smartphones with faster processing speeds, smoother multitasking, and enhanced gaming capabilities. This will enable users to enjoy a more seamless and responsive experience, bridging the gap between mid-range and high-end devices.
• Focus on Battery Life and Charging: Mid-range smartphones will prioritize longer battery life and faster charging capabilities. This will cater to consumers who demand extended usage time without frequent charging, offering a more convenient and practical user experience.
• 5G Connectivity: 5G connectivity will become increasingly prevalent in mid-range smartphones, providing users with faster download and upload speeds, reduced latency, and enhanced streaming experiences. This will unlock new possibilities for mobile gaming, content consumption, and other data-intensive applications.
• Foldable and Flexible Displays: Foldable and flexible displays are gaining traction in the high-end market, and their adoption in mid-range smartphones is expected to increase in the future. This will provide users with larger screen real estate, immersive viewing experiences, and enhanced multitasking capabilities.
• Artificial Intelligence (AI) Integration: AI will play a more prominent role in mid-range smartphones, enabling features like smart assistants, personalized recommendations, enhanced photography, and improved security. This will create a more intelligent and intuitive user experience, catering to the growing demand for AI-powered features.
• Sustainable Design and Materials: As environmental concerns grow, mid-range smartphones will increasingly adopt sustainable design principles and eco-friendly materials. This will include using recycled materials, reducing packaging waste, and promoting energy efficiency in devices.

Timeline of Potential Future Developments

• 2024-2025: Expect widespread adoption of 5G connectivity in mid-range smartphones, with improved camera capabilities and performance enhancements.
• 2026-2027: Mid-range smartphones will feature advanced AI integration, offering features like smart assistants, personalized recommendations, and enhanced security.
• 2028-2029: Foldable and flexible displays will begin to appear in select mid-range smartphones, offering larger screen sizes and immersive viewing experiences.
• 2030 and Beyond: Sustainable design principles and eco-friendly materials will become increasingly common in mid-range smartphones, reflecting growing environmental concerns.

Real-World Examples of Mid-Range Smartphones

The mid-range smartphone market is teeming with excellent options that offer a balance of features, performance, and affordability. Here are some popular examples of mid-range smartphones currently available in the market, highlighting their key features and specifications.

Popular Mid-Range Smartphones

The following is a list of popular mid-range smartphones, along with their key features, specifications, and price points.

• Google Pixel 6a: The Google Pixel 6a is a fantastic mid-range option, known for its excellent camera, clean software experience, and long software support. It features a 6.1-inch OLED display, a powerful Google Tensor chip, a dual-camera system with a 12.2MP main sensor and a 12MP ultrawide lens, and a 4,410mAh battery. The Pixel 6a is available for around $349.
• Samsung Galaxy A53 5G: The Samsung Galaxy A53 5G is another popular choice, offering a stunning 6.5-inch Super AMOLED display, a powerful Exynos 1280 processor, a quad-camera system with a 64MP main sensor, a 5,000mAh battery, and IP67 water and dust resistance. It is available for around $449.
• OnePlus Nord N20 5G: The OnePlus Nord N20 5G is a budget-friendly option that delivers a good value proposition. It features a 6.49-inch AMOLED display, a Snapdragon 695 processor, a triple-camera system with a 64MP main sensor, a 4,500mAh battery, and 5G connectivity. The Nord N20 5G is available for around $282.
• Xiaomi Redmi Note 11 Pro 5G: The Xiaomi Redmi Note 11 Pro 5G is a great option for those looking for a powerful and affordable smartphone. It features a 6.67-inch AMOLED display, a Snapdragon 695 processor, a 108MP main camera, a 5,000mAh battery, and 5G connectivity. It is available for around $329.

Mid-Range Smartphone Design

The design of mid-range smartphones has evolved significantly, offering premium looks and build quality without the high price tag. Many mid-range phones now feature sleek, minimalist designs with slim bezels, curved edges, and premium materials like glass and metal. Some even boast unique design elements, such as textured backs or colorful finishes. For example, the Google Pixel 6a features a unique design with a contrasting camera bar that extends across the back, while the Samsung Galaxy A53 5G offers a sleek and modern design with a thin profile and a flat display.

Mid-Range Smartphone Display

Mid-range smartphones now offer high-quality displays with vibrant colors, sharp resolutions, and smooth refresh rates. Many models feature AMOLED panels, known for their deep blacks, high contrast ratios, and excellent viewing angles. Some even offer high refresh rates, such as 90Hz or 120Hz, for smoother scrolling and gaming experiences. For example, the OnePlus Nord N20 5G features a 6.49-inch AMOLED display with a 90Hz refresh rate, while the Xiaomi Redmi Note 11 Pro 5G boasts a 6.67-inch AMOLED display with a 120Hz refresh rate.

Mid-Range Smartphone Camera

Mid-range smartphones have made significant strides in camera technology, offering impressive image quality and versatile shooting capabilities. Many models feature multi-lens camera systems with high-resolution main sensors, ultrawide lenses, and even telephoto lenses. Some also include advanced features like AI scene detection, night mode, and portrait mode, enabling users to capture stunning photos and videos in various conditions. For instance, the Google Pixel 6a is renowned for its exceptional camera performance, thanks to its dual-camera system and Google’s advanced image processing algorithms. The Samsung Galaxy A53 5G also features a powerful quad-camera system with a 64MP main sensor and a 12MP ultrawide lens.

Mid-Range Smartphone Battery Life

Mid-range smartphones generally offer excellent battery life, lasting a full day of moderate use. Many models feature large battery capacities, ranging from 4,000mAh to 5,000mAh, and some even include fast charging capabilities for quick top-ups. For example, the Samsung Galaxy A53 5G boasts a 5,000mAh battery, while the Xiaomi Redmi Note 11 Pro 5G also features a 5,000mAh battery with 67W fast charging.

Mid-Range Smartphone Processor

Mid-range smartphones are powered by capable processors that deliver smooth performance for everyday tasks, including browsing, streaming, and gaming. These processors are often manufactured by Qualcomm, MediaTek, or Samsung. For example, the OnePlus Nord N20 5G is powered by the Snapdragon 695 processor, while the Xiaomi Redmi Note 11 Pro 5G features the same processor.

Mid-Range Smartphone Storage and Memory

Mid-range smartphones offer ample storage and memory to accommodate your apps, photos, and videos. Most models come with at least 64GB of storage, with some offering up to 256GB or even 512GB. The amount of RAM varies depending on the model, but many offer 6GB or 8GB, ensuring smooth multitasking and app performance. For example, the Google Pixel 6a comes with 6GB of RAM and 128GB of storage, while the Samsung Galaxy A53 5G offers 6GB or 8GB of RAM and 128GB or 256GB of storage.

Mid-Range Smartphones vs. Other Device Categories

Mid-range smartphones occupy a sweet spot in the market, offering a balance of features, performance, and affordability. But how do they compare to other device categories, such as budget smartphones, flagship smartphones, and tablets? Understanding the advantages and disadvantages of each category can help you choose the device that best suits your needs and budget.

Comparison of Mid-Range Smartphones with Other Device Categories

Here’s a table comparing the key features and advantages of mid-range smartphones with other device categories:

Feature	Mid-Range Smartphones	Budget Smartphones	Flagship Smartphones	Tablets
Price	Moderate, offering value for money	Most affordable, often sacrifice features and performance	Premium pricing, top-of-the-line features and performance	Wide range of prices, depending on size, features, and brand
Processor	Mid-range processors, delivering decent performance	Entry-level processors, may struggle with demanding tasks	High-end processors, offering the fastest performance	Processor performance varies, some tablets have powerful processors suitable for productivity and gaming
Camera	Good quality cameras, capable of taking decent photos and videos	Basic cameras, may struggle in low-light conditions	Exceptional cameras, offering advanced features and image quality	Camera quality varies, some tablets have excellent cameras, while others are basic
Display	Good quality displays, often with decent screen resolution and brightness	Lower resolution displays, may have limited brightness and color accuracy	High-resolution displays, often with HDR support and vibrant colors	Larger displays, often with high resolution and good viewing angles
Storage	Sufficient storage options, often expandable with microSD cards	Limited storage options, often with less expandable storage	Large storage options, often with fast internal storage	Large storage options, often with expandable storage
Battery Life	Good battery life, lasting a full day of moderate use	May have limited battery life, requiring frequent charging	Good battery life, often with fast charging capabilities	Long battery life, due to larger batteries and power management features
Software	Latest software updates, with occasional security patches	Software updates may be limited, with fewer security patches	Latest software updates, with frequent security patches	Software updates vary, some tablets receive regular updates, while others may be outdated
Target Audience	Users seeking a balance of features, performance, and affordability	Budget-conscious users, prioritizing affordability over features	Users who prioritize the latest technology and performance	Users who need a larger screen for media consumption, productivity, or gaming

Advantages and Disadvantages of Each Category

• Budget Smartphones:
  • Advantages: Affordable, readily available, good for basic tasks and communication.
  • Disadvantages: Limited performance, may struggle with demanding tasks, basic cameras, short battery life, limited software updates.
• Mid-Range Smartphones:
  • Advantages: Value for money, good performance, decent cameras, longer battery life, software updates, wider range of features.
  • Disadvantages: May not have the latest features, not as powerful as flagship devices, may not be as durable.
• Flagship Smartphones:
  • Advantages: Latest technology, premium performance, exceptional cameras, long battery life, durable design, frequent software updates.
  • Disadvantages: High price, may not be necessary for everyone, may not be worth the extra cost for some users.
• Tablets:
  • Advantages: Large screen, good for media consumption, productivity, and gaming, long battery life, often with expandable storage.
  • Disadvantages: Can be bulky and inconvenient for portability, not as versatile as smartphones, may be more expensive than smartphones.

Epilogue

In conclusion, mid-range smartphones represent a compelling choice for many consumers, offering a perfect blend of performance, features, and affordability. With continuous advancements in technology, these devices are becoming increasingly powerful and sophisticated, providing a compelling alternative to both budget and flagship options. As the mid-range market continues to evolve, we can expect even more innovation and value-driven offerings in the future.

Mid-range smartphones offer a sweet spot for many users, balancing affordability with solid performance and features. They often incorporate the latest innovations, keeping pace with the ever-evolving smartphones trends. This makes them a compelling choice for those who want a reliable device without breaking the bank.

The mid-range segment is constantly evolving, with manufacturers pushing boundaries and offering more value for money.